Sophie Robinson
Meet Your Emcee
hellosophierobinson.com | IG @hellosophierobinson
Sophie is a systems strategist who transforms wedding pros' businesses through intentional automation and elevated workflows. With a decade of industry expertise, she helps wedding professionals reclaim their time while delivering exceptional client experiences. She offers custom support packages, from one-time setups to ongoing assistance. Beyond the systems magic, you'll find this Tampa mama exploring the city with her toddler, rating the best tableside guac.
SCHEDULE
12:30PM - 12:55PM - Check-in with welcome champagne, water and snacks.
12:55PM - Intro from Sophie Robinson
1:00PM - Session 1 - Convert Your Ideal Couples with Advertising with Mark Chapman
2:10PM - Session 2 - Profit-Boosting Strategies: Creating SOPs to Elevate Your Wedding Business with Irene Tyndale
3:20PM - Session 3 - Assume the Sale: Perfecting Consultations That Close Every Time with Brandee Gaar
4 :30PM - 6:30PM - Galactic Golf Cocktail Gathering in the Bishop Museum Courtyard
SPONSORS
The Bishop Museum of Science and Nature | bishopscience.org
Exotic Gourmet | exoticgourmetcatering.com
Stella Rose Events | stellaroseevents.com
Imagery Wedding Films | imageryweddingfilms.com
Kingsley James Studios | kingsleyjames.com
Kombi Keg Sarasota | kombikeg.com/united-states/sarasota
Mini Golf on the Go SRQ | minigolfonthego.com
Jam All Day Entertainment | jamallday.com
Photo by Kingsley James Studios kingsleyjames.com
VIDEO BY
Imagery Wedding Films imageryweddingfilms.com Breakout Session Videography
Convert Your Ideal Couples with Advertising
MARK CHAPMAN | theidosociety.com | IG @theidosociety
Getting a steady incoming stream of quality leads from advertising is easier than you think - when done right. Whether you’ve never paid for advertising or you’re spending thousands each month, learn exactly what works best right now to reach and convert your ideal couples.
• Where and how couples engage with advertising
• Ads that reach and convert on Google, Meta, and TikTok
• What to spend and where to spend it
Bio:
Mark is the wedding industry's leading expert on paid advertising. His team at The I Do Society helps wedding businesses use Google Ads, Meta Ads and TikTok Ads to reach and convert their ideal couples. In his early 20s while hustling and working hard to grow his family's wedding business he learned how to use ads to get more couples in the door. Very soon after, he began helping his friends in our industry with advertising too. He turned this new skill into a system so he could help many more people. Today, thousands of businesses of all types in the wedding industry have been helped by Mark's expertise in advertising.
Photo by Kingsley James Studios kingsleyjames.com
VIDEO BY
Imagery Wedding Films imageryweddingfilms.com Breakout Session Videography
Profit-Boosting Strategies: Creating SOPs to Elevate Your Wedding Business
IRENE TYNDALE | irenetyndale.com | IG @irenetyndale
Irene Tyndale will present an engaging, hands-on session designed to equip wedding professionals with the tools and strategies to implement Standard Operating Procedures (SOPs) tailored to their unique businesses. Through interactive discussions and guided activities, attendees will not only learn the value of SOPs but will also begin creating their own during the session. Irene will provide a customizable SOP template to help participants jumpstart their journey to streamlined operations and increased profitability.
Key Takeaways:
Operational Excellence: Understand how SOPs simplify workflows, reduce inefficiencies, and eliminate costly errors, helping you save time and focus on what matters most.
Consistent Client Experiences: Explore how standardized processes ensure reliable, high-quality service that leads to satisfied clients, glowing referrals, and repeat business.
Profitability Through Process: Discover how SOPs open opportunities for upselling, cross-selling, and scaling your business while fostering innovation and continuous improvement.
Attendees will leave the session with actionable steps, a practical SOP template, and a clearer understanding of how to implement these processes in their businesses. This is a must-attend workshop for wedding pros ready to work smarter, deliver exceptional service, and elevate their profitability.
Bio:
Irene Tyndale is a seasoned expert with over 25 years of experience in the wedding and event industry and 12 years as the owner of Irene Tyndale Weddings & Events, a premier planning firm based in Atlanta, GA. She leads a talented team that provides full-service planning and coordination for weddings and corporate clients, delivering exceptional experiences across event types. Irene is also the Founder and Host of the Becoming the Business Retreat for Wedding Planners, an annual retreat-style conference empowering planners to BECOME better CEOs, planners, and women.
As a coach and mentor, Irene supports planners at the start-up, growth, and scaling phases of their businesses through her programs—the Success Pod for Planners and CEO Collective for Wedding Planners. Her signature program, the Wedding Management Blueprint, equips planners to execute weddings with precision, and her podcast, Inside the Wedding Planner’s Mind, provides deep insights into the industry. Driven by a passion for design, logistics, and creating memorable experiences, Irene is grounded by her faith, family, and commitment to empowering others.
Photo by Kingsley James Studios kingsleyjames.com
VIDEO BY
Imagery Wedding Films imageryweddingfilms.com Breakout Session Videography
Assume the Sale: Perfecting Consultations That Close Every Time
BRANDEE GAAR | weddingproceo.com | IG @brandeegaar
Assume the Sale: Perfecting Consultations That Close Every Time
In this game-changing presentation, Brandee reveals the proven strategies to turn every consultation into a confident, seamless close. From mastering the art of connection to positioning your value with authority, you’ll learn how to lead every conversation with the mindset that the sale is already yours. If you're ready to stop chasing clients and start booking them with ease, this session is your key to next-level success.
Bio:
Brandee is a proven sales + profit strategist with a decade-long track record for helping wedding professionals transform their businesses from expensive hobbies to thriving careers.
She got her start in event planning, eventually opening her own business and quickly becoming the go-to vendor for Orlando bespoke weddings. She’ll tell you she tried everything the wrong way first, which is how she figured out how to run a business the right way. After teaching more than 1,100 wedding industry vendors through her Wedding Pro CEO curriculum, she expanded her coaching team so she could support even more professionals in their career goals.
When she’s not working with her Wedding Pro CEO clients, she still oversees her wedding planning company, Blush by Brandee Gaar, and volunteers in her church’s high school ministry with her husband (and business partner) and their 3 daughters. She lives with her family in Orlando.