Revitalized Networking, Superior Education, Genuine Relationships and Thriving Event Professionals.

Suncoast Wedding & Event Leaders, or SWEL, is an industry collective helping strengthen businesses through top quality networking events, stellar education and increasing referral streams through verifiability and visibility.

We are NOW located in Sarasota, Manatee, Hillsborough and Pinellas counties.

Members of SWEL are more than just vendors buying tickets to incredible events. They are visionaries, tastemakers, innovators and creators making fantastic experiences for their clients. SWEL members are building their businesses while simultaneously building a community. They are staying on top of trends, growing their networks, and continually updating their best practices in an ever-changing industry.

Our members do more than trade business cards. They trade knowledge while developing relationships that transcend event day. And mostly, they are leaders.

Suncoast Wedding & Event Leaders (SWEL) has been increasing networking and educational opportunities for event professionals on the Suncoast of Florida since 2016. These events are designed to help build relationships, develop essential skills for building your business and strengthening the wedding and event community.

SWEL Events happen typically on the second Tuesday or Wednesday of the month. Attendees can purchase tickets a la carte or sign up for an annual membership. With 200 members as well as hundreds of non-member attendees, we are the largest wedding vendor group from Sarasota to St. Pete. Our members come from as far south as Naples and up through Tampa and Orlando.

We take pride in creating spectacular events with fantastic themes, where great connections are made and ALL feel welcome.

  • Become a Member

    Find out more about joining SWEL

  • Ambassador Committee

    Meet our leadership team

Our Events

SWEL hosts 10 signature events annually, categorized into three distinct experiences designed to serve and strengthen every corner of the wedding and event industry.

Each event falls into one of three thoughtfully crafted categories: Cocktail Parties, immersive, enchantingly themed celebrations featuring extravagant décor and captivating entertainment created to infuse fun into professional connection; Educational Summits, featuring internationally recognized industry educators are built to provide actionable insights and expert guidance for business growth; and Functional Events, curated to foster meaningful industry connections and equip you with essential business tools through interactive activities and structured networking.

Together, these experiences offer a balanced mix of celebration, education, and collaboration—ensuring our community has ongoing opportunities to learn, connect, and thrive throughout the year.

Explore the videos below for a glimpse into past events from each category.

Cocktail Party: Pink Pony Renaissance at The Ringling

Functional Event: Home Alone 2 - Lost in Speed Networking co-hosted with Marry Me Tampa Bay

Cocktail Party: “We The People” presentation projection show and fireworks at the 1776 Soiree

Educational Summit: Mastering the Client Sales Journey Panel Discussion from the SWEL Summer Summit 2024 (full session)

Educational Summit: Building a Luxury Brand: A Panel Discussion moderated by Anna Coats at the SWEL Summer Summit 2022 (full session)

Cocktail Party: A Wizarding Wedding at Hotel Haya

Press Features