Josh Greyson
Meet Your Emcee
noahgreymusic.com | IG @noahgreymusic
Josh Greyson is the founder and creative director of Noah Grey Music, a premier live entertainment company specializing in elevated events, weddings, and galas. A lifelong musician and performer, Josh is known for curating high-energy bands and innovative DJ-hybrid experiences that bring events to life. His passion for music, attention to detail, and client-first approach have made Noah Grey Music a trusted name across Florida and beyond.
SCHEDULE
SCHEDULE:
Check-in: 12:00 PM – 12:30 PM
Opening Remarks: 12:30 PM – 12:35 PM (5 min)
Session 1: 12:35 PM – 1:25 PM (50 min) – Shauna Cooney - The Confidence Close: Rewriting Your Relationship with Money, Pricing, and Sales
Session 2: 1:25 PM – 2:15 PM (50 min) – Anna Coats, Lauren Grove, and Serena Waller - The Social Media Reset Every Wedding Pro Needs
Break: 2:15 PM – 2:45 PM (30 min)
Session 3: 2:45 PM – 3:35 PM (50 min) – Sara Dunn - The Latest in Search: Your Game Plan to Rank Higher + Get Found
Session 4: 3:35 PM – 4:25 PM (50 min) – April Lewis - The Signature That Sells Itself
Closing Remarks: 4:25 PM – 4:30 PM (5 min)
Cocktail Hour: 4:30 PM - 6:00 PM
SPONSORS
The Venue @ LEC | thevenuelec.com
Good Food Events + Catering | goodfoodtampa.com
The Tap Nomad | thetapnomad.com
Amplified Productions | amplifiedprod.com / JetSet Sounds | jetsetsounds.com
Stella Rose Events | stellaroseevents.com
Imagery Wedding Films | imageryweddingfilms.com
Eddy Almaguer Photography | eddyalmaguer.com
Bite Me Cookies by Cindy | bitemecookiesbycindy.com
The Confidence Close: Rewriting Your Relationship with Money, Pricing, and Sales
SHAUNA COONEY | shaunaandjordon.com | IG @shaunaandjordon
This session explores the mindset, positioning, and decision-making shifts required to confidently raise rates and sustain long-term growth. Rather than focusing on scripts or surface-level sales tactics, it dives into dismantling subconscious pricing ceilings, reframing money narratives, and approaching sales conversations from a place of clarity and authority.
Bio:
Shauna Cooney brings a unique blend of educational insight and leadership to her work. With two master's degrees and a background as an assistant principal and educator, she infuses her wedding photography with a level of understanding and professionalism that sets her apart. Her commitment to preserving legacies and maintaining the highest standards of excellence ensures that every client receives an extraordinary experience.
With her sharp business sense and passion for helping others thrive, she serves as an invaluable mentor for entrepreneurs navigating the complexities of running their own ventures. Shauna's guidance empowers small business owners to confidently forge a path to success and financial stability in their industries.
The Social Media Reset Every Wedding Pro Needs
If your social media strategy hasn’t changed in the last 12 months, it’s likely costing you inquiries.
Couples are researching differently, platforms are prioritizing different signals, and engagement no longer looks like it used to. This panel of social media experts breaks down what has shifted in social media behavior and how wedding professionals need to adapt their approach to stay visible, responsive, and relevant in today’s booking landscape.
What You’ll Learn:
How to adapt your approach as platforms and demographics shift
How content expectations have evolved—and what that means for how you show up online
How to think about social media as a system—not a posting schedule
Bios:
ANNA COATS | marrymetampabay.com | @marrymetampabay
Anna Coats is the editor and founder of Marry Me Tampa Bay, the area’s most trusted wedding planning resource. With over a decade of experience connecting engaged couples with the region’s top wedding pros, Anna created Marry Me Tampa Bay to create a more authentic approach to researching local wedding venues and vendors. Her expertise has been featured on national and local media outlets including Travel & Leisure, The Washington Post, Daytime TV, FOX, ABC, and Bay News 9, making her the go-to voice for wedding planning in the Tampa Bay area.
LAUREN GROVE | laurengroveinteractive.com | @laurengroveinteractive
Lauren Grove has been a driving force in the wedding industry for over 16 years. After running the wedding publication Every Last Detail for over a decade, she created her wedding marketing agency Lauren Grove Interactive to help wedding pros reach engaged couples. She and her team are always keeping up with the latest marketing and social media trends, translating what’s actually working into strategies specifically designed for the wedding industry.
SERENA WALLER | dandeagency.com | @dandeagency
Serena began her career in the wedding industry as a catering sales manager. After several years working with venues, and then owning her own wedding planning business, she moved into hospitality sales management where she helped train and develop sales leaders for Fortune 500 companies. After settling into married life, she came back to the wedding industry via a publication company with a wedding magazine. During this time, she identified a need for industry professionals to develop and maintain a social presence for today's couple. Her company, The Dande Agency, founded in 2015, provides social media strategy, systems and management for busy wedding pros.
The Latest in Search: Your Game Plan to Rank Higher + Get Found
SARA DUNN | saradoesseo.com | IG @saradoesSEO
Get ready for bookings with a game plan to master the big changes coming to online search. In this training, Sara will shed light on the newest trends shaping SEO in the year ahead and how to adapt your strategy for better rankings and more results. Stay ahead of the curve and make search work for you this year!
In this session, you’ll find out:
What really matters now if you want to get discovered through search
What’s up with AI search and how you get recommended
The most important shift to make to stay in Google’s good graces
Bio:
Sara Dunn is the go-to Wedding SEO expert for planners, photographers, venues, and other wedding pros who want to rank higher on Google without the tech overwhelm. As the founder of Sara Does SEO, she offers done-for-you services, coaching, and courses built on her proven Wedding SEO Framework. A sought-after speaker and educator, Sara’s strategies help over a million searchers connect with wedding professionals each year.
The Signature That Sells Itself
APRIL LEWIS | aprillewis.com | linkedin.com/in/april-lewis/
You've learned how to get found and get booked. But the real money and impact lie in getting recommended - and a six-figure business built on referrals proves it's possible. April challenges you to own your presence, elevate how you work with other vendors, and build a reputation that precedes you. Because skill gets you hired, but how you show up gets you recommended.
Bio:
April Lewis, MBA, is a combat Army veteran, former international athlete, and Certified Executive Coach who transforms how leaders and teams perform under pressure. She's served as COO of a healthcare system, coaches Fortune 100 executives, and delivers keynotes nationwide that integrate leadership science and real-world execution. Known for straight talk wrapped in warmth, April doesn't do fluff - she delivers strategies you can use tomorrow. When she's not on stage canceling toxic workplace culture, she's chasing the best taco in whatever city she lands in.